News
How come a news channel is taking away the weather channel activities instead of leaving it strictly weather?
We have lots of news channels and only one weather channel. In my opinion we don,t need storm series until after midnight. Please keep the local on the 8ths at all othe times.
TV channels exist to make money for their owners. The way they may money is that they sell advertising. The price of advertising depends on the number of viewers who actually see the advertisement. Channels user rating services to measure their viewership in order to support the prices they charge their advertisers.
The problem that the Weather Channel has is that they provide information that can be neatly packaged in segments of a few minutes length. They simply repeat those segments continuously (weather on the 8′s). That’s good for viewers who want to get a weather forecast. But it’s not good for the Weather Channel because it means that they can’t retain viewers – viewers turn on the Weather Channel to watch a segment in order to see what the weather is going to be, and then they switch back to programming on some other channel.
The Weather Channel wants to increase their advertising rates in order to increase their revenue. And to do that, they need to migrate to programming that will hold viewers on the Weather Channel. Hence, you are seeing things like Weather Channel Movies (featuring movies with notable weather-related themes) for example.
Killdozer Helicopter News Footage
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